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The Logo-Puzzle: Graphic Desinger Meets Chemist... |
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Actually the designer was really proud of our logo. She had combined the model of the DNA molecule, which, in a manner of speaking, includes the biological text of life, with text components of newspaper articles and entwined both with the word “Science Journalism”. The facets of the subject cannot be graphically designed in a more harmonious way. At least one should think so – until a Dortmund chemist looked more closely…
DNA with Right-Left-Confusability
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The chemist’s qualified criticism: the DNA in the
logo differs from natural DNA in plants, animals or humans. Of course
it is schematic, bands and rods symbolize the molecule components
sugar, phosphates and bases. But the important point is: the DNA in the
logo of our graphic designer is left-handed, natural DNA on the other
hand is right-handed. That means: when one climbs down the cord of the
logo-DNA like a spiral staircase one would go counter clockwise. In
contrast to that a right-handed DNA or spiral staircase runs clockwise
when climbing down.
Right-handed or left-handed? Chemists call this
difference chirality. Chirality originates from the Greek word for hand “cheir”, from which the German word for surgeon, “Chirurg” (which hence means “manual worker”), also is derived from. In German one speaks of “handedness” as the hand
illustrates the chirality problem very clearly. Looking at one’s right
hand in front of a mirror one notices: the reflection of the right hand
corresponds with the left hand but not with itself. And something that
is not identical with its reflection is called chiral – that can be
applied to hands as well as to many chemical molecules. Non-chiral
objects are identical with their reflection like a ball or other
symmetrical things.
Salt Changes the Winding Direction…
The reflection of the natural right-handed DNA is
the left-handed DNA. In nature there is no left-handed DNA. But it can
be created in a test tube, by mixing DNA with salt. Usually the
right-handed genome molecule is stabilized in its environment by water.
But the salt extracts the stabilizing water molecules – and the DNA
changes direction. It turns into a left-handed DNA also called Z-DNA
due to its zigzag-shape. It is not clear if this DNA variation has any
biological function.
In graphic images left- and right-handed is often mixed up. Even
well-known journals like Nature or Science have accidentally pictured
natural DNA left-handed. Today this only happens due to inattention,
especially when pictures are mirrored. However, in the past the print
matrix was the problem. The picture had to be drawn on the matrix as
its mirror image. Historic investigations show that in most cases snail
shells were printed left-handed in the 16th and 17th century. In
reality snails usually have a shell which winds clockwise.
…Aesthetics Too
Today a case like the DNA with
right-left-confusability is possibly a typical problem of science
journalism. Graphic designers and journalists often have to take optic
aspects into account to ensure that their message is received. For
scientists on the other hand accuracy and precision often are the
greatest good. And in our case the natural DNA doesn’t look that good
in the logo. Right? The compromise: our aesthetic change of direction
is turned into a small puzzle – and maybe encourages lateral thinking.
Meanwhile graphic designer and chemist at least are reconciled.
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Letzte Aktualisierung ( 04.10.2007 )
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